Have you ever wondered why there is so much hype about article marketing? Perhaps there may be some truths in the midst of all that noise.

Let’s take a look at why a marketer should go into article marketing.

1) Immediate traffic.

This is something that every marketer wants. Who has all day to wait for traffic to arrive? You want to be able to test your conversions immediately. Article marketing can provide you with instant traffic. The traffic comes from the RSS subscribers.

2) Mid to long term traffic.

As your article remains online for an indefinite period of time, you get to receive mid to long term traffic. New visitors may still find your articles a few years down the road, click on the link in your author resource box, and visit your website.

3) There is a cumulative effect.

When you are just starting out, you may see just a trickle of traffic as you have too few articles online. But as you progress, you soon find that you get more and more traffic. That’s due to having more and more articles published on the world wide web. The more articles you write, the more you grow your traffic levels.

4) More back links for SEO benefit.

You may not be aware of this if you know nothing about SEO. But you are actually doing it. By publishing more articles, you get more back links to your site. Each link is counted as a “vote” for your site. In other words, the more votes you get, the higher your rankings will be in the search results.

5) Ease of execution.

Article marketing is so easy that anyone can get started immediately. You don’t have to worry about complicated software or anything like that. As long as you can write in simple English and can express your ideas, you can get involved.

6) Position yourself as an expert.

Write and submit articles that are useful and valuable. When you do that, visitors tend to see you as an expert in your field. In other words, don’t ever attempt to submit crappy information in an attempt to make a measly sale. Always think about the visitor and share your best information. In time to come, they will come to trust you and start to do business with you.

7) Free traffic!

If you really think about it, there is no such thing as totally free traffic. Free here means that you don’t have to pay a single cent to start receiving traffic. But you do have to put in some time to make this work. Time then, becomes the only price to pay. That means everyone can jump on the bandwagon and get traffic to a website. This method is especially useful for those with a tight budget.

Darren Chow is a full time article marketer and SEO specialist who has helped hundreds of clients promote thousands of websites. Join the article marketing newsletter to find out more about how he gets sites to rank well in the search engines.

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I just visited a popular Internet Marketer’s forum and I came across a thread started by a 24 year old guy, claiming that he made a bunch of money $885 in a week with article marketing.

Here is what he did:

* Wrote 10 articles each day and submitted to Ezinearticles.com

* At the end of the month, he had 200 articles in his account.

* The traffic generated from his articles made him $885.

* He pointed the links directly to his own website, and redirected the page to the product sales page.

Note that he didn’t build a list. He just focused on writing articles and drove all that traffic to an offer that converts.

The members on the site started encouraging him to start building a list, which he eventually did. After a few weeks, he crossed the $2,000 a month mark. Sales tapered off a little when he stopped submitting articles.

He tackled 3 niches at one time. One niche he was targeting was Run Car on Water. That niche eventually died out as gas prices started to drop. He still had 2 niches, which he didn’t reveal. But one niche continued to convert well for him. So he focused his efforts on that single niche.

Just a little example to show you what article marketing can do. If you know how to monetize the traffic, there is a ton of money to be made from articles.

When he started making money, he outsourced his article writing. You can do the same using this article distribution service, but make sure you know how to convert the traffic into sales. If you don’t, all that traffic coming to your site is just going to be wasted.

From the thread, I also learned that many article marketers gave up after just 10 or 20 articles. They wrote just 1 article per day, and they think it’s an accomplishment. That’s not so. The aggressive marketers write and submit at least 10 articles per day. So stick with article marketing a little before you give up.